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Home/Mifuwi looking to disrupt UK market with RTD wine pouches

Mifuwi looking to disrupt UK market with RTD wine pouches

Mifuwi launched a new ready-to-drink wine product, My Fun Wine, in Spain late last year. Now, the company aims to be a disruptive force in the UK market as it seeks distribution.

Packaged in a 187ml and 250ml resealable DoyPack format with screw top pouches, the product contains 11% ABV, with other flavours to join the range soon.

Mifuwi’s initial brand marketing strategy will focus on dedicated social media campaigns, event and endorsement partnerships. The company is in advanced talks with UK supermarket chains and leading on-trade and off-license wholesalers and is also looking at supplying major music, sports and student campus events.

The company is looking for international expansion in Spain, the UK, the US and India.