Lambrini is the top-selling perry brand in the UK which was created by Halewood International in 1994
Australian wine giant Accolade Wines has acquired popular pear cider brand Lambrini from Halewood International for an undisclosed sum.
As reported by Retail Times, Lambrini will join Accolade Wines’ portfolio of brands which include wine labels Hardys, Echo Falls, Jam Shed, St Hallett and House of Arras.
Lambrini is the top-selling perry brand in the UK created by Halewood International in 1994. Apart from its original flagship pear cider, it includes cherry, peach and strawberry expressions.
According to Retail Times, the deal is part of the company’s growth strategy in the UK, marking its third acquisition in the past year following the purchase of Rolf Binder Wines and Katnook Estate in Australia.
Accolade is delighted to welcome Lambrini into its portfolio. Lambrini has such a strong heritage and is loved by British consumers. We are excited about the role the brand will play in our broader strategic growth plans for the UK and Europe, said Accolade’s CEO, Robert Foye.
Accolade’s managing director, Europe, Caroline Thompson-Hill added: We believe this acquisition is a great thing for the industry and the consumer as we continue to invest in our partnerships, innovate the category, and deliver products that excite the consumer.
We are also delighted to announce that the carbon-neutral status of Accolade Wines Europe will be extended across the Lambrini portfolio, further supporting our ambition to reduce emissions across the industry, she said.
Halewood’s CEO Stewart Hainsworth said of the acquisition: The sale of Lambrini marks the final stage in our corporate strategy to focus on our core portfolio of artisanal spirits as part of a larger emphasis on the gin, vodka, rum and whisky categories from our 12 artisanal distilleries.